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Tuesday, June 5, 2012

Google Places is now Google+ Local Page

Google has updated the Google places for the business pages. The new Google place is integrated version of Google+ and Google Places. With this Google will be showing the local results associated with Google+.
Read the Official Google Announcement.
If you are confused with Google+ page and local Google+ page, here is the information for you.
  1. Google+ page - regular Google+ pages that you manage from your personal Google account. Includes social features (Hangouts, etc.)
  1. Local Google+ page - Places pages with a new look and feel, managed via the same account you've always used to manage your Places listings. No social features.
Google+ has created this interface for the users to get the authentic and updated information. With this update Google places will be having few changes in placing reviews and updating business information. Till now business owners have to use the same Places dashboard as they used to to manage their business. Also business profiles on Google+ will be managed from Google+ account only. But as per Vanessa, Google is working on merging both the pages of Google+ Local and Google+ business profiles.
As per Google, now the users must be needed to have a Google+ account to post reviews to the business. This will help in showing authentic reviews from the users. Also the friends will be able to see the business rated in their circles.
Also Google have made a significant change in its rating process. As earlier it used to be 5 ratings for a business. Google has changed it to 3 rating system. For more information on ratings you can visit Google Products Forums. Also Google have adopted the Zagat scoring system (more on that here: http://goo.gl/JO7p1). Now the ratings will be shown as a score for the businesses.
Some other changes I wanted to point out:  
  • Your verified Google Places listing will not display a checkmark on Google+ Local. Yes, Google is working on this.
  • You can no longer upload videos or use the Post to Place page feature.
  • Reviews from Google and Zagat users will live on your local Google+ page and attributed to “A Google User” or “A Zagat user” until the user chooses to attribute their name with the review.
You also don’t have access to all the social features of Google+ — yet. Soon Google’ll make it even easier for business owners to take full advantage of Google+’s social features and manage the listings on Google, especially for those of you who have already verified their Google Place pages.
Hang onto your seats! I predict a wild ride! More info soon.

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